Yellow Rose by Kendra Scott expands retail presence in Texas as it enhance its product category

Yellow Rose by Kendra Scott, the lifestyle brand from Kendra Scott, has announced plans to expand its retail presence further into Austin, Dallas, and Houston a year after its initial launch. The retail expansion comes as the brand strengthens its product offering, expanding into new sectors, including footwear, hats, home goods, apparel, and more.

Opening the doors of the new Yellow Rose by Kendra Scott flagship store at Austin's South Congress on Friday, November 15, the new store follows in the footsteps of the first Kendra Scott flagship store, which opened in 2010.

Reflecting its eponymous founder retail journey over the past 22 years, from handmaking her first jewelry collection and selling it door to door to boutiques to becoming an over-billion dollar brand, the new Yellow Rose by Kendra Scott retail offers a unique experience that blends the charm of ranch life with a mix of antique and modern elements.

"This is more than just a store; it's a love letter to Texas and a tribute to the incredible journey I've been on over the past two decades," said Kendra Scott, founder and chief creative officer, in a statement. "We've built a vibrant community around our passion for design and artistry, and we can't wait to share this new space with everyone who has supported us along the way.

Additional Yellow Rose by Kendra Scott stores in Houston and Dallas are slated to open in Winter 2025. Yellow Rose by Kendra Scott new retail locations also offer a curated selection of products from selected partners including Westerly Hide Blazers, HbarC Apparel, Juan Antonio handbags and leather jackets, Three Sons, Full Circle vintage boots, Rock Tees and Inlaid Boots.

Yellow Rose by Kendra Scott has also partnered with Nest to sponsor the 2024 Heritage Craft Prize, highlighting Kendra's dedication to craftsmanship, creativity, and community.