Yellow Rose by Kendra Scott opens debut flagship in Nashville

Yellow Rose by Kendra Scott, the lifestyle brand from Kendra Scott, has opened its first flagship store outside of Texas in Nashville.

The new flagship store sees the brand introduce a cocktail bar on the premises, as Yellow Rose by Kendra Scott expands into hospitality. 

Created to serve the community as a “true lifestyle destination,” the flagship interiors mix modern Western style with music heritage and include vintage instruments, custom guitar cases, and personal heirlooms, including Kendra Scott’s father’s cowboy hat as decor throughout.

"Yellow Rose by Kendra Scott was inspired by my life at Yellow Rose Ranch and the way Western heritage shows up in how we live and dress today," said Kendra Scott, founder and chief visionary officer of the brand, in a statement. 

"For me, western style has always been about independence, confidence, and individuality. With Yellow Rose by Kendra Scott, we're interpreting those elements through a modern fashion lens, creative pieces that move effortlessly in all stages and moments in life. Nashville felt like the perfect place for our first flagship beyond Texas."

The Nashville flagship features a curated selection of jewelry, boots, hats, apparel, and lifestyle pieces, presented in display cases made from reclaimed wood, leather, and antique furnishings featuring layered textiles. Inspired by Kendra’s Yellow Rose Ranch, the flagship also offers services like the Hat Customization Atelier and the brand’s signature Color Bar, which emphasize artisanal design and personalization.

At the heart of the store is Beau’s Bar. Named after Kendra’s horse, Beau, it combines Western heritage with Nashville’s music culture through antique mirrors, saddles, and heirloom horseshoes in a welcoming setting. The cocktail menu reflects both Texas and Nashville influences, featuring drinks such as the Smoked Saddle Old Fashioned, Desert Willow gin cocktail, Caviar Martini, and the 04 Margarita, referencing Austin’s 78704 and Nashville’s 37204. 

The Yellow Rose by Kendra Scott flagship blends retail and hospitality to create an immersive destination grounded in craftsmanship, connection, and contemporary Western style. Its Nashville debut signals the brand’s expansion beyond Texas and its evolving vision for Western-inspired fashion.