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Inside Fifth Avenue’s luxury land rush: Why 2026 will be a defining year

High-end retail competition is heating up, and with urban transformation reshaping some of the world’s central shopping districts, strategic opportunities and market dynamics are rapidly shifting. New York’s prestigious Fifth Avenue is particularly in a state of flux. The famed shopping street is currently experiencing a unique merging of a 400...

Featured

Fairs|Interview

The Luxury Fabric Show gears up for second edition as British representation widens

Following its inaugural edition in October, The Luxury Fabric Show is set to return to The Box Office Studio in Shoreditch, London, for a spring iteration. After what was described as a successful first event, the show, scheduled March 10 to 11, is set to widen its representation of British suppliers, as it looks to simultaneously fuel the...

Featured

Fairs

Next generation of B2B events: How trade fairs are evolving into experiential hubs

The wholesale market is under pressure, and trade shows are feeling the impact. Traditional models are struggling to deliver consistent results, and brands are rethinking how they approach the season while maintaining visibility. As a result, B2B events are evolving across the industry. Alongside mergers, downsizing, or full market withdrawals,...

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Business|Interview

Brax managing director: “We always see opportunities for growth”

The German brand Brax is prepared for the challenges in the market. It aims to position itself as smarter and more attractive to a new and younger target group through a rebranding. Innovative corduroy themes are set to bring fresh impetus to the autumn/winter 2026/27 collections. Managing director Marc Freyberg discusses growth opportunities in...

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Business|Interview

8 Questions about Hypedrop: Bestseller's new innovative wholesale brand

Danish fashion group Bestseller is introducing a new brand specifically for wholesale: Hypedrop. The brand has an innovative setup, with a small weekly drop of 10 to 15 items that retailers can purchase within a 72-hour window. The ordering window then closes, and the items are delivered within six weeks. This provides retailers with a quick way...

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Fashion |Interview

Merryl Tielman: “I design innovatively, but not pretentiously”

Designer Merryl Tielman began her career as a creative exploring her path at the Rietveld Academy. After one year of fashion design, she switched to audiovisual studies, stating: “I felt limited in fashion.” Several jobs and a footwear design course later, it turned out she was closer to her calling than she had realised. She started making bags...

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Business|CEO interview

Seidensticker CEO: US expansion and return of wholesale for womenswear?

January remains a difficult month for brick and mortar retail, a sentiment echoed by shirt specialist Seidensticker. Nevertheless, the German company has a positive outlook for the year and expects the situation to stabilise, according to CEO Silvia Bentzinger. At the Pitti Uomo menswear trade fair in Florence, the CEO offered insights into the...

Fairs|Interview

Spring Fair's event director talks industry evolution, strategic focus, and the role of fashion

Spring Fair, a trade show bringing together fashion, home, gifting and gardening brands, is almost upon us, and major transformations are underway, reflective of an industry in need of change and fairs that can then cater to these evolving desires. This edition of Spring Fair will be one of newness: The Hidden Forum stage will platform leading...

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Business|Interview

AEO, trust signals, and digital assistants: Adapting fashion brands to the new rules of AI shopping

AI commerce is quickly becoming a norm in fashion. As consumers increasingly turn to AI assistants for product discovery and recommendations, brands are being encouraged to rethink their approach to digital shopping journeys. Traditional search and e-commerce funnels are shifting towards AI-led experiences that prioritise speed, relevance and...

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Business|Interview

Scotch & Soda's return to the high street: 22 stores reopened in Europe as global rollout continues

Since the bankruptcy of its European retail division in 2024, high streets across the region have been without Scotch & Soda. Now, however, under the ownership of US investment company Bluestar Alliance, stores have already reopened across Europe. In conversation with FashionUnited, Sander Born, chief sales director at Scotch & Soda, shares...

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Fashion |Interview

Luxury squeeze, personal uniforms, and American heritage: Insights from Lyst's VP of brand

The Lyst Index has become a key indicator in determining both the success and decline among top fashion players. Despite the market’s generally dynamic nature, recent Lyst findings have pointed to a degree of stability in the industry, with certain brands consistently maintaining top positions over extended periods. Concurrently, heritage labels...

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Business|CEO Interview

Vingino Group CEO sees bright future after deal with US-based Centric Brands

The news of the acquisition of the Dutch Vingino Group only broke in early December 2025, but the deal had been in the works for months, as FashionUnited learned when speaking with group CEO Jan van den Berg. The American company Centric Brands is the new owner of the group and its brands, Vingino and Raizzed, following the acquisition of 100...