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Abu Dhabi: What are the business opportunities for fashion brands in the Middle East?

What commercial development prospects does Abu Dhabi, the cultural capital of the United Arab Emirates, currently offer fashion brands? To shed light on these issues, FashionUnited interviewed David Dessureault, general manager of business development at Chalhoub Group, and Reda Keddaj, general manager of Tryano. Tryano is a multi-brand concept...

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Fashion |Interview

Beyond the backpack: Sprayground on reclaiming the "boring" travel sector

When New York-based travel fashion brand Sprayground launched in 2010, the backpack the market was filled with back-to-school options and what founder and creative director David BenDavid called “boring and mundane”, and with one single disruptive design, the ‘Hello My Name Is’ backpack, he evolved the travel accessories market from simple...

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Fashion |Interview

US retailer Svrn: "I have no idea where we will be next season, even as a country“

Berlin Fashion Week is not only captivating audiences with an international schedule, but is also attracting an increasing number of international media representatives and buyers. They travel from across the globe, ranging from the UK and the US to Korea and Japan, to discover German talent. Following the hectic start to the year in Florence,...

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Business|Interview

Bugatti CBO Florian Wortmann: “We can all be spared for two or three months”

Fashion moves so quickly that pressing the ‘pause button’ seems almost impossible. Taking time off, however, can help one return full of energy and new ideas. Nevertheless, the topic still seems to be a taboo in the industry, especially for executives. Florian Wortmann, chief brand officer at the German brand Bugatti, has taken at least a short...

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Retail|Interview

Inside Fifth Avenue’s luxury land rush: Why 2026 will be a defining year

High-end retail competition is heating up, and with urban transformation reshaping some of the world’s central shopping districts, strategic opportunities and market dynamics are rapidly shifting. New York’s prestigious Fifth Avenue is particularly in a state of flux. The famed shopping street is currently experiencing a unique merging of a 400...

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Fairs|Interview

The Luxury Fabric Show gears up for second edition as British representation widens

Following its inaugural edition in October, The Luxury Fabric Show is set to return to The Box Office Studio in Shoreditch, London, for a spring iteration. After what was described as a successful first event, the show, scheduled March 10 to 11, is set to widen its representation of British suppliers, as it looks to simultaneously fuel the...

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Fairs

Next generation of B2B events: How trade fairs are evolving into experiential hubs

The wholesale market is under pressure, and trade shows are feeling the impact. Traditional models are struggling to deliver consistent results, and brands are rethinking how they approach the season while maintaining visibility. As a result, B2B events are evolving across the industry. Alongside mergers, downsizing, or full market withdrawals,...

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Business|Interview

Brax managing director: “We always see opportunities for growth”

The German brand Brax is prepared for the challenges in the market. It aims to position itself as smarter and more attractive to a new and younger target group through a rebranding. Innovative corduroy themes are set to bring fresh impetus to the autumn/winter 2026/27 collections. Managing director Marc Freyberg discusses growth opportunities in...

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Business|Interview

8 Questions about Hypedrop: Bestseller's new innovative wholesale brand

Danish fashion group Bestseller is introducing a new brand specifically for wholesale: Hypedrop. The brand has an innovative setup, with a small weekly drop of 10 to 15 items that retailers can purchase within a 72-hour window. The ordering window then closes, and the items are delivered within six weeks. This provides retailers with a quick way...

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Fashion |Interview

Merryl Tielman: “I design innovatively, but not pretentiously”

Designer Merryl Tielman began her career as a creative exploring her path at the Rietveld Academy. After one year of fashion design, she switched to audiovisual studies, stating: “I felt limited in fashion.” Several jobs and a footwear design course later, it turned out she was closer to her calling than she had realised. She started making bags...

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Business|CEO interview

Seidensticker CEO: US expansion and return of wholesale for womenswear?

January remains a difficult month for brick and mortar retail, a sentiment echoed by shirt specialist Seidensticker. Nevertheless, the German company has a positive outlook for the year and expects the situation to stabilise, according to CEO Silvia Bentzinger. At the Pitti Uomo menswear trade fair in Florence, the CEO offered insights into the...

Fairs|Interview

Spring Fair's event director talks industry evolution, strategic focus, and the role of fashion

Spring Fair, a trade show bringing together fashion, home, gifting and gardening brands, is almost upon us, and major transformations are underway, reflective of an industry in need of change and fairs that can then cater to these evolving desires. This edition of Spring Fair will be one of newness: The Hidden Forum stage will platform leading...