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8 Questions about Hypedrop: Bestseller's new innovative wholesale brand

Danish fashion group Bestseller is introducing a new brand specifically for wholesale: Hypedrop. The brand has an innovative setup, with a small weekly drop of 10 to 15 items that retailers can purchase within a 72-hour window. The ordering window then closes, and the items are delivered within six weeks. This provides retailers with a quick way...

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Fashion |Interview

Merryl Tielman: “I design innovatively, but not pretentiously”

Designer Merryl Tielman began her career as a creative exploring her path at the Rietveld Academy. After one year of fashion design, she switched to audiovisual studies, stating: “I felt limited in fashion.” Several jobs and a footwear design course later, it turned out she was closer to her calling than she had realised. She started making bags...

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Business|CEO interview

Seidensticker CEO: US expansion and return of wholesale for womenswear?

January remains a difficult month for brick and mortar retail, a sentiment echoed by shirt specialist Seidensticker. Nevertheless, the German company has a positive outlook for the year and expects the situation to stabilise, according to CEO Silvia Bentzinger. At the Pitti Uomo menswear trade fair in Florence, the CEO offered insights into the...

Fairs|Interview

Spring Fair's event director talks industry evolution, strategic focus, and the role of fashion

Spring Fair, a trade show bringing together fashion, home, gifting and gardening brands, is almost upon us, and major transformations are underway, reflective of an industry in need of change and fairs that can then cater to these evolving desires. This edition of Spring Fair will be one of newness: The Hidden Forum stage will platform leading...

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Business|Interview

AEO, trust signals, and digital assistants: Adapting fashion brands to the new rules of AI shopping

AI commerce is quickly becoming a norm in fashion. As consumers increasingly turn to AI assistants for product discovery and recommendations, brands are being encouraged to rethink their approach to digital shopping journeys. Traditional search and e-commerce funnels are shifting towards AI-led experiences that prioritise speed, relevance and...

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Business|Interview

Scotch & Soda's return to the high street: 22 stores reopened in Europe as global rollout continues

Since the bankruptcy of its European retail division in 2024, high streets across the region have been without Scotch & Soda. Now, however, under the ownership of US investment company Bluestar Alliance, stores have already reopened across Europe. In conversation with FashionUnited, Sander Born, chief sales director at Scotch & Soda, shares...

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Fashion |Interview

Luxury squeeze, personal uniforms, and American heritage: Insights from Lyst's VP of brand

The Lyst Index has become a key indicator in determining both the success and decline among top fashion players. Despite the market’s generally dynamic nature, recent Lyst findings have pointed to a degree of stability in the industry, with certain brands consistently maintaining top positions over extended periods. Concurrently, heritage labels...

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Business|CEO Interview

Vingino Group CEO sees bright future after deal with US-based Centric Brands

The news of the acquisition of the Dutch Vingino Group only broke in early December 2025, but the deal had been in the works for months, as FashionUnited learned when speaking with group CEO Jan van den Berg. The American company Centric Brands is the new owner of the group and its brands, Vingino and Raizzed, following the acquisition of 100...

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Retail|Interview

Inside Mango's UK expansion strategy: From brick-and-mortar growth to subcategory focus

Over recent years, Spanish international fashion brand Mango has remained steadfast in its commitment to brick-and-mortar retail. While some competitors are narrowing their physical networks, Mango has instead prioritised its footprint, navigating a challenging retail environment with a revamped, Mediterranean-inspired store concept and a focus...

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Business|Interview

FatFace's CEO and product director talk Europe expansion, digital growth, and Petite success

In 2025, British lifestyle brand FatFace made significant strides in adapting to shifting consumer demands. Following its 2023 acquisition by UK retail giant Next, the company has built on strategic and operational momentum, with the partnership further propelling it towards global opportunities within an evolving retail landscape. The past year...

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People

Best of 2025: The year in interviews

2025 has been a busy period for the industry, with leadership overhauls, retail expansions and international growth reflecting a dynamic market. To get insight into this continuous evolution, FashionUnited spent the year catching up with business leaders, founders and more. Here are some of the best interviews of the year: Priya Downes, Nudea...

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Fashion

Fashion in 2025: trend expert Julian Daynov

As 2025 draws to a close, it is time to reflect on the past few months and look to the year ahead. We spoke with various industry experts about their expectations, aspirations, and highlights. Julian Daynov knows the fashion industry from multiple angles: as a designer, trend expert, consultant, and former buyer. This gives him a unique...