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Fairs|Interview

Spring Fair's event director talks industry evolution, strategic focus, and the role of fashion

Spring Fair, a trade show bringing together fashion, home, gifting and gardening brands, is almost upon us, and major transformations are underway, reflective of an industry in need of change and fairs that can then cater to these evolving desires. This edition of Spring Fair will be one of newness: The Hidden Forum stage will platform leading...

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Business|Interview

AEO, trust signals, and digital assistants: Adapting fashion brands to the new rules of AI shopping

AI commerce is quickly becoming a norm in fashion. As consumers increasingly turn to AI assistants for product discovery and recommendations, brands are being encouraged to rethink their approach to digital shopping journeys. Traditional search and e-commerce funnels are shifting towards AI-led experiences that prioritise speed, relevance and...

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