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4 Questions for Patagonia's EMEA CEO Nina Hajikhanian

Standing still is not an option for outdoor brand Patagonia. In 2022, the brand transferred ownership to a non-profit trust and in April this year, opened its first store in the Netherlands. FashionUnited spoke to Nina Hajikhanian, general manager for the Europe, Middle East and Africa (EMEA) region, about the brand’s mission and community....