PacSun news and archive

Pacsun launches debut, in-house premium sunglasses range

Californian lifestyle brand Pacsun has launched its first in-house designed premium range of sunglasses, Pacsun Premium Eyewear. The new unisex line of accessories sees the brand expand its product category into high-end accessories, as it aims to evolve with the needs and interests of its core customers. The Summer 2025 collection includes four...

Fashion |In Pictures

Pacsun launches new premium menswear line: Field of Study by Pacsun

Californian lifestyle brand Pacsun has launched a new premium menswear line under the name Field of Study by Pacsun. Described as a "refined extension of the brand's core identity," the new line is inspired by elevated daywear favored by California's elite and upper class. Pacsun launches new premium menswear line: Field of Study by Pacsun...

People

Pacsun hires new vice president of HR

US fashion retailer Pacsun has appointed Rachel Donahue as its new vice president of human resources. Donahue joins Pacsun on June 3 and brings with her more than two decades of experience leading people strategy across respected retail and fashion brands. In her new role, Donahue will oversee all aspects of human resources at Pacsun, including...

Retail

Queens Center announces eight new store openings amidst renovations

Queens Center in Elmhurst, New York, has announced eight recent store openings as the indoor mall undergoes internal and external renovations. New retailers to open in the shopping center include Psycho Bunny, Primark, H&M, San Wei, Burlington, Digiso, Poke Island, and Dave's Hot Chicken. Two other retailers slated to open in the upcoming year...

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Fashion

Is Formula One fashion’s new playground?

The new Formula One season kicks off this weekend in Australia and it seems that the motorsport dominated by the likes of Lewis Hamilton and Charles Leclerc has captured the fashion world with everyone from luxury fashion houses to sportswear brands and high street names looking for a piece of the action. Once confined to a predominantly...

Fashion |In Pictures

Pacsun collaborates with Paris Hilton on exclusive merch

US fashion retailer Pacsun has unveiled an exclusive merchandise collection for Paris Hilton, launching alongside her new pop album, ‘Infinite Icon’. The limited-edition collection is in partnership with Hilton’s next-gen media company, 11:11 Media and includes a range of tops, including a cropped tank, two boyfriend tees, a baby tee, and a...

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People

Pacsun appoints Aina Konold as CFO

Gen Z retailer Pacsun has named former Gap veteran Aina Konold as its new chief finance officer. The executive confirmed her appointment in a post on LinkedIn, where she said she was “beyond thrilled” to join the brand, which is currently being led by Brieane Olson. She continued: “I have been very warmly welcomed and am repeatedly impressed by...

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Fashion |In Pictures

Pacsun launches second swim collection with Anna Sitar

Californian lifestyle brand Pacsun has launched its second collaborative swimwear collection with podcast host and content creator Anna Sitar. The new line, AnnaxPacsun, sees the entrepreneur pay homage to her Michigan roots as it draws inspiration from the Midwestern summers. "My first collection was inspired by the sunrise and sunset of the...

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Business

Pacsun & Rams partner up against chronic absenteeism in under-resourced schools

Californian lifestyle brand Pacsun has partnered with the Los Angeles Rams to donate washer and dryer sets to 20 schools in historically under-resourced communities in an effort to contest chronic absenteeism. Through the recently launched program, ‘Loads of Love,’ supported by Thinkwatts Foundation, 20 local schools within the Compton Unified...

Fashion

Pacsun launches newest F1 collection in Miami, Florida

Pacsun has launched its latest Formula 1 collection in Miami, Florida, during a special event as the first US-based race of the season took place. Kicking off the Formula 1 Miami Grand Prix 2024, Pacun hosted a special launch party at its Aventura store last Thursday. In addition, the fashion youth retailer set up an interactive pop-up truck at...

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Retail

Gen Z's top fashion brands of 2023

Generation Z, often referred to as Gen Z, represents a distinct departure from the fashion sensibilities of previous generations. This demographic, born between 1997 and the early 2010s, now comprises about 30 percent of the global population. Unsurprisingly their approach to fashion has been profoundly influenced by their upbringing in a...

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Business

Willy Chavarria reveals exclusive collection for Pacsun

Californian designer Willy Chavarria has unveiled a new collection for Gen Z retailer Pacsun on the heels of his SS24 runway show at New York Fashion Week. Dubbed ‘Big Willy by Willy Chavarria’, the Pacsun exclusive line consists of 12 pieces that celebrate Chavarria’s Latinx background and identity, with each item designed to be accessible. In...