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Business |In Pictures

In Pictures: Primark unveils ‘refreshed’ look and new ‘brand world’

Budget retailer Primark has unveiled a refreshed brand look and feel alongside the launch of a new summer campaign and collection dubbed ‘Viva Summer’. The update, developed alongside branding and creative agency VCCP, comes as part of the retailer’s newly introduced ‘Portal’, a design shift which will be used across campaigns and the wider...